Success Factor

Mudah.my is an online classified-ads website that caters primarily to the Malaysian market. It is also the Malaysia’s largest marketplace and no 1 ranked Malaysian site (Malaysian Digital Association).

The unique selling proposition of Mudah.my is its wide coverage for whole Malaysia. As a pure Malaysia e-marketplace platform, Mudah.my targets Malaysian as their customers and allows anyone to buy and sell in his or her region simply and conveniently. Mudah.my connects millions of buyers and sellers in Malaysia every month by delivering remarkable user experience on the site. Every Malaysian can find something to buy or sell on Mudah.my.

       High impact banner advertising is a success factor for Mudah.my. There are 439 million page views per month, 5.2 million unique visitors per month, 20 minutes average session duration per visitor and 32 average page views per visitor attract a lot of marketers to do banner advertising in Mudah.my. Marketer can easily reach their advertisement information to all Malaysian customers.

       A wide variety of items category is also one of the success factors for Mudah.my. There are total 58 types of product categories including real estate, automotive, careers, business products and services are available in Mudah.my. This uniqueness of variety differentiates Mudah.my with other e-marketplace platform. Sellers not need a physical store but being provided a platform to post whatever they want to sell especially second-hand items. While at the same time buyers can see who offers the best pricing and have more options to choose from in Mudah.my. Mudah.my has provided a complete sorting system for categorizing of product. Buyers just need to type in the product they are looking for into search engine and every option will appear in a well-organized list in a matter of seconds.

        Ensuring buyers to shop safely is also the success factor of Mudah.my. Due to Mudah.my acts like a middleman, most of the time buyers will directly contact the sellers through Whatsapp instead of using the chat room provided by Mudah.my if buyers show the interest on certain item. Through Whatsapp communication, this action will give assurance to both sellers who really want to sell and buyers who intend to buy the product. Mudah.my does not provide the pay in advance service to buyers in order to make sure avoid fraud case happened. Buyers are also advised to meet with sellers at a public place to deal.

         In short, wide coverage of Malaysia, high-impact banner advertising, wide variety of item categories and ensuring buyers to shop safely are the success factors of Mudah.my become a sustainable e-marketplace.