Participation

The studies from Global B2C E-commerce report (Global B2C E-commerce report 2014) has shown a particular study in China that reviewed the retail ecommerce sales will grow from 2014 to 2018. The concept of online retailing in the virtual world has become a trend. Through years of research, Mudah has aware that the new virtual world has grant the world business a new path since there is new needs of the consumer emerge gradually. Therefore Mudah was able to to pinpoint and react towards these factors that has significant relations to the needs of the online retailing business. This is market cliché.

Convenient

This is a very classic factors that exist since the early days that when the business existed. Many success business are very much depending on this factor since the consumer always prefer to shop or purchasing product that are very convenient to obtain or in other words it is within their range of activity. Yet Mudah has aware that since they could make good use of the virtual world to bring the convenient factor to more close to its meaning ever. Mudah found that consumers would like to buy whatever they want at any time and at anywhere. They found that many consumers are capable of buying and their buying power is great but most of their time is occupied by their work and family, they have no extra time or less time to drive their car to the nearest shopping mall to buy what they want. Mudah was created to enable the consumers to shop or buying the products that they need anywhere, any time. And allow the consumer to access the detail of the products such as the price and the status of availability of the product before the purchase is made. Besides that, they found that the many dealers or retailers having problem to find consumers that will buy their product since many of them are dealing refurbished products or the product has not advertised. Mudah allows both the buyers and sellers find each other easily, this will allow the consumers to find their desire goods at a desirable price that a dealer or a seller that would like to sold the good at that reasonable price. Furthermore, Mudah discover that many competitors have been providing the payment platform on the websites. The payment platform makes it easy for both dealers and consumers. Setting up a new secure payment platform, this will attract more users to Mudah website.

Security

E-commerce has evolved dramatically through the years. The rapid changes and evolution has causing the emerge of those who taking advantage to gain profit by financially scamming or misuse the information of the consumer that involve in the ecommerce or online retailing. This has greatly impact the consumer that would like to purchase online. Security is one of the factors that continuing concerns that restrict consumers to involve in ecommerce (Niranjanamurthy M, Dr. Dharmendra Chahar). Yet Mudah aware that the security is essential for ensuring the consumer feel safe to shop online, therefore they have been working on their platform that will have frequent update to ensure that their websites are always protected without loop hole. Mudah websites are using high level security code to protect the user’s information. All users information is confidential are forbidden for other to review except the users themselves. Furthermore, Mudah also provide information and guide lines for users to prevent them from hostile attack to obtain their information or payment illegally. For instants, they would make the information of the consumer to be confidential which forbidden other to access, identifications and digital signatures will be required to ensure that the user him\herself are doing the surfing the website to find desirable goods, while the payment are done by dealing directly with the dealers or sellers, so the consumers are feeling safer that because they know they are buying the product from exactly from the sellers.

Trust

The above discussion has shown that the rapid growth and evolution has causing some security issues and so the trust of consumer towards the ecommerce has been affected. According to (Fiona Fui-Hoon Nah, Sid Davis), A company that involved in ecommerce has to show integrity and competence in order to gain back the trust of the consumer. Mudah has shown its quality to earn the trust of the consumer for instants, their websites provide the identity of company, they disclose the performance history, clear stated Privacy and Security Policy, providing comprehensive and Accurate Product and Pricing information and lastly disclose all aspects of the costumer relationship up-front. Furthermore, Mudah.my provide a professional designed website that has reliable and secure technology and uses third party service that will show integrity as well as competence to gain the trust of consumers. Mudah.my has shown its quality and competence that will positively impact the name of ecommerce. Yet, there is much more to do to increase the satisfaction of the users by perfecting the websites and procedures in order to gain higher trust. Convenient, security, and trust are continuingly effecting the involvement of the consumer towards ecommerce. Mudah has aware of that and continuingly perfecting their websites in order to attract more consumers. Mudah has been participating in maintaining the quality of ecommerce by working on the good name of it.