Overview

Mudah.my, consolidated on year 2007, that also known as 701 Search Sdn.Bhd. Mudah.my is an online marketplace that offer variety of goods and services through its websites. The CEO of the Mudah is Gaurav Bhasin who is the best business leader. Anyone especially Malaysian can register to become a seller to sell their unnecessary items online whereby the company also become a paradise for unemployed.

What:

          Mudah Company is the largest online marketplace which can let all users to purchase and to sell a variety of goods, products and services through the mobile applications or internet website in Malaysia. It is operated by 701 search and a joint venture between Singapore Press Holdings Limited and Schibsted ASA of Norway. Mudah.my was voted as the favourite E-Services under the “People Choice” category. By the way, Mudah.my is a platform that provided the customer-to-customer (C2C), Business-to-Customer (B2C), Business-to-Business (B2B) sites and it is also one of the most visited internet sites in Malaysia. The company will having 900,000 items for sales in daily such accessories, electronics, toys, book, properties, computer, vehicles, sport and many more. Mudah.my is the largest online trading community with around 9,437 registered as PRO Niaga users. The PRO Niaga service was established for professional advertisers that help to advertise the products and services online. 

Who:

 The Chief Executive Officer (CEO) of Mudah Company is Gaurav Bhasin, he is a business leader, strategist, growth-hacker, marketer, innovator and talent mentor with extensive in-market and pan-regional of 20 years’ experience in Asia Pacific Company (APAC). However, he like to passionate for designed, development new products and high strategic IQ organizations. In addition, he also good in managed online marketing and broad of experience in decision-making across diverse functions of a digital marketplace, including marketing, monetization, product development, technology ,customer service and leading and growing for the Indonesian operation. In July 2010, he had join the leadership team of 701 Search and responsibility to develop a new business models and products for mobile system.

 Why:

In English, the word Mudah meaning that easy. The company is the platform that provide to people who want to purchase or sold and also can easily to search the items which or new or second hand. In addition, this platform is provided to the unemployed who are seeking job. Everything under different categories such as accessories, automotive, careers, furniture, women’s collection and so on. Moreover, every company will provide the slogan that can easily let customers to remember and recognize about what the company is selling, while Mudah Company provided a slogan with smart and unique, which is “Malaysia’s Largest Marketplace”.

When:

            In year 2007, Mudah.my is the number one largest online marketplace. There are around 5 million unique visitors to enter to the website for every month. As data reported that in year 2015, Mudah.my become the second most visited website with 1,887, 000 visitors. According to Mr. Julian Tan(AD-Library Singapore, 2011), which is CEO of Singapore Press Holdings Limited, Mudah Company is popularity to become the second most visited website in Malaysia. It is a great achievement and due to hard work of the team. He strongly believe that will ride on the achievement and continue to scale new heights and break a new records.

Where:

Headquarter of Mudah.my is in Kuala Lumpur, Malaysia as the Kuala Lumpur is suitable for the big city to do the business, like online version of classified advertisement that usually view in newspaper, magazine. Furthermore, the websites which is without a physical shop or registered company that owned about 120 employees. All the sellers or buyers can access the websites through online, so they can even purchase or sell in everywhere. Except that in its case, everyone have a power to post the items on the website for free.

How:

Nowadays, Mudah.my is the largest online marketplace and become a successful platform for sellers and buyers. There are few reason that how the Mudah become very successful. Firstly, Mudah is website that can easily to access with usually simple to understand and not complex. Seller also have a chance to performance their potential in doing business. Mudah had cultivate sellers and buyers to become a successful through actively strive to educate for making transaction, such as find out the best deals, improve the knowledge for other aspects. Secondly, Mudah is good mange in customer service and provide more alternatives as mudah will listed 900,000 items in daily, so the buyers can compare the price for the same item on the site.